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Accessibility and inclusionAccessible content is essential to your website or app.
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Audience firstPeople who visit our websites and apps have different relationships with the Commonwealth. Learn more about writing for your audience here.
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Audience typesOur websites and apps serve many different audiences. Learn about those audiences here.
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Content componentsA guide to writing content for common components, including headings and calls to action.
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Copywriting for PA.govA simple guide to the essentials for writing for PA.gov.
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Grammar and mechanicsBasic information on Commonwealth style for capitalization and titles.
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Icon libraryWe use Remix Icons on PA.gov and in the Keystone Design System. This library contains all available icons.
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Image descriptionsLearn how to write effective alt text and image descriptions to improve the accessibility of your content.
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PunctuationA quick reference guide for punctuation in Commonwealth style.
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ScannabilityOnline readers tend to skim content instead of reading each sentence completely. Learn how to write for scannability with these tips.
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The trusted and informed agentStrategies for writing from the perspective of a helpful agent with trustworthy, accurate information.
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UX-friendly web contentUsage and style techniques to help you write content that makes it easier for the reader to find the information they need.
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Voice and toneLearn about voice and tone when writing on behalf of the Commonwealth.
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Web-friendly contentTips for writing for brevity, to better reach an online audience.
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Writing for a 5th grade reading levelTips and strategies for reducing reading level without reducing clarity.
Style Guide
The style guide provides recommendations for content editing. Each article offers best practices, from writing at a 5th grade reading level to keeping UX in mind. These guides will ensure that your content meets the audience where they are.