Crafting Content for


Perhaps you’ve heard the term “snackable” when speaking about the size and scale of content? If not, that’s ok. Because, there’s a new term to describe the best practice of writing and styling content that readers can consume at-a-glance: Scannable. 

Web visitors scan the pages they click through searching for clues, keywords, and calls to action. Their goal is to get in, find what they need, and get out. Therefore, their focus may jump around a page while searching. We can use certain tools to support the scanning reader, which helps them find the information they need more efficiently, instead of requiring them to sift through dense blocks of copy or content. 

Here are a few ways to ensure your copy is scannable and easy-to-absorb:


CHIP is there for your kids with quality, comprehensive health insurance coverage for routine doctor visits, prescriptions, dental, eye care, including immunizations, mental health benefits, and more. 

For most families, it's free. Families with incomes above the free CHIP limits will pay low monthly premiums and co-pays for some services. 

You'll have a choice of major insurance companies with networks of physicians, specialists, and care facilities near you. Your kids may even be able to keep visiting the same doctors they see today. 


Parent Satisfaction

90% of CHIP parents report satisfaction with their child's health plan. 


On-Demand Appointments

96% of participants received an appointment for checkups and vaccinations as soon as they wanted. 


CHIP covers uninsured kids and teens up to age 19 who are not eligible for Medical Assistance (Medicare)

Based on your family size and income, your child or teen may be eligible if they meet the following requirements:

  • Under 19 years of age 
  • A U.S. citizen, U.S. national or qualified alien
  • A resident of Pennsylvania 
  • Uninsured and not eligible for Medical Assistance

Page scannability can be improved with copywriting and content design tactics like:

  • Breaking copy up into smaller sections
  • Grouping together content that answers related questions
  • Using headings and subheadings
  • Styling with font colors and weights
  • Using bulleted lists
  • Using short words, sentences, and paragraphs
  • Using simple language and minimizing jargon
  • Displaying information in more than one way
  • Recapping content