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Copywriting for PA.gov Web
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What's the Difference
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The Trusted and Informed Agent
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Audience First
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Audience Types
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Writing for a 5th Grade Reading Level
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Web-friendly Content
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Best Practices: Writing UX-friendly Web Content
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Scannability
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Best Practices: Writing Content Components
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Grammar and Mechanics
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Punctuation Best Practices
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Accessibility and Inclusion
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Image Description Best Practices
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Service Detail Best Practices
Style Guide
The style guide provides recommendations for content editing. Each article offers best practices, from writing at a 5th grade reading level to keeping UX in mind. Whether you're first migrating to AEM or are merely revisiting old pages, the guides will ensure that your content meets the audience where they are.