Foundations are the visual elements needed to create engaging layouts and end-to-end user experiences.


Design Tokens

Our visual design is based on consistent palettes of typography, spacing units, color, and other discrete elements of style we call design tokens.

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Color is a practical and emotional tool. It conveys personality, sets a tone, attracts attention, and indicates importance.

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Elevation styles are crucial in a website design system as they help in creating depth and focus in user interfaces.

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Icons represent items and ideas in a simple graphic format. They help communicate with universal understanding.

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Consistent layout principles allow designers and developers to efficiently build user-friendly experiences across devices and screen sizes.

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Typography is a deliberate system of letters, numbers, and characters. Good typography ensures legibility, clean aesthetics, and a well-defined information hierarchy.

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