
Design Tokens
Our visual design is based on consistent palettes of typography, spacing units, color, and other discrete elements of style we call design tokens.
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Color
Color is a practical and emotional tool. It conveys personality, sets a tone, attracts attention, and indicates importance.
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Elevation
Elevation styles are crucial in a website design system as they help in creating depth and focus in user interfaces.
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Iconography
Icons represent items and ideas in a simple graphic format. They help communicate with universal understanding.
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Layout
Consistent layout principles allow designers and developers to efficiently build user-friendly experiences across devices and screen sizes.
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Typography
Typography is a deliberate system of letters, numbers, and characters. Good typography ensures legibility, clean aesthetics, and a well-defined information hierarchy.
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