Overview
A link takes users to another page, website, or part of the same page. You can use links inside a sentence or on their own.
The link text should tell users what to expect when they click. Keep it short, clear, and specific.
Variants
Standalone link
A standalone link appears on its own. These may be used after a descriptive sentence or as part of a list. You can include an icon with a standalone link.
Inline link
An inline link appears within running text, such as within a sentence. Do not use icons in inline links.
Usage
When to use
- Another PA.gov page.
- An external website.
- A specific section on the same page.
- Read a PDF file. Be sure to include [PDF] at the end of the link text.
- Draft an email.
- Call a phone number.
When not to use
Links are for navigation, not for triggering an action. If a user needs to do something — like sign up, save, or submit — use a button, not a link.
Accessibility
Make sure link text clearly explains where the link goes. Screen reader users often navigate a page using link text. All users should be able to understand a link’s destination without reading surrounding text.
Link text should be specific, brief, and clear. Avoid vague link labels like:
- Click here.
- Read more.
- This link.
Instead, choose labels like:
- Your account.
- View election results.
- Register for the event.
Keyboard
Users must be able to tab to links and press Enter to activate them.